It’s been a big year for our friends at Hormel. In January, the food giant celebrated record earnings, and last month it announced its purchase of Applegate, the top maker of HPP natural and organic meats.
We couldn’t be more excited to be part of the growth. For the second year in a row, Hormel honored Avure with its Spirit of Excellence Award, which recognizes the company’s partners who “go above and beyond” to help it achieve its goals.
“It’s an honor to help a great partner like Hormel help surpass its expectations,” said Jeff Williams, CEO of Avure. “We believe we don’t just build HPP machines, but we forge partnerships that drive long-term growth. This award strengthens that belief.”
Hormel highlighted much of its recent success to its foodservice division and refrigerated foods segment, which feature all natural meats treated on Avure’s high pressure processing machines.
“Our ability to identify new customers and deliver on-trend menu solutions through a talented and unique sales team has allowed us to exceed industry growth rates,” said Deanna T. Brady, group vice president, Hormel foodservice.
Applegate joins the Hormel family
“A growing number of consumers are choosing natural and organic products. This deal allows us to expand the breadth of our protein offerings to provide consumers more choice,” said Jeffrey M. Ettinger, CEO of Hormel Foods. “Together, we can provide a faster path to expanded offerings in this high-growth category.”
The future is bright – and full of tasty HPP offerings.